As a blogger or if you are running a business online, you need to know which area of your website is the most active. This is where heatmap applies. Heatmap analysis is a scientific explanation of the conversation rate of your online store or website. It is used to measure the effectiveness of your landing pages, contact forms, and the social activities of your website. In simpler terms, a website heat map is a visual representation of your website’s most active areas. The region which is clicked the most will appear red to indicate its activeness.
This post reviews Mouseflow as a website heatmap tool, and how it helps users improve their website’s visibility conversation. Read it for more insight. To get a clear picture of the visitor’s attention, you have to focus on the mouse movement on your website. To grasp the concept of how Mouseflow Google Analytics heatmap works, there are certain terms you need to be conversant with. Here are some of them:
Mouseflow dashboardThe dashboard gives you a general view of your recent session recordings and your popular heatmaps. This is represented by a chart which shows the number of sessions recorded, in relation to the traffic your website gets. HeatmapsMouseflow’s heat maps analytics gives five distinctive aspects, including click heatmap, scroll heatmap, movement heatmap, and geographic heat map. Let’s look at each one of them and evaluate them. Click Heatmaps – This heat map represents the regions that get the highest number of clicks. Each page has its own particular heat map representation. For example, in the page containing a contact form, the Submit button would register the highest number of clicks. Movement Heatmap – The movement heatmap represents the regions of the website with the highest movement. Attention Heatmap – The Attention Heatmap – as the name suggests – represents the areas where visitors seem to put their attention to. This is the area where users spend the maximum amount of time. Session Replay, Heatmaps, Funnes, Forms & User Feedback – Mouseflow How to improve Sales Page Copy using attention heatmapThere is a good way to maximize the attention heatmap tool to increase your visitor’s stay on your website. When writing a long sales page, the best thing is to make your readers read the page from the top, followed by the testimonials, and click on the Buy Now button. Therefore, the top part of the sales page needs to be red. If readers don’t read the top bit then you need to work pitch and content. Scroll Heatmap Scroll Heatmap This heat map shows the most scrolled area on your website. Most visitors would quickly scroll down from the header and reach the bit where the content is. Scroll heatmap compliments attention heatmap. When the attention is high, it means that there will be minimal scrolling and vice versa. When the scrolling heatmap shows yellow to green regions in a scroll heatmap indicates the bits in your copy which your visitors find interesting or useful. If correctly used, the scroll heatmap is a great tool for improving your landing page copy. See More: MeetEdgar Review: A Powerful Social Media Scheduling Tool With Mouseflow heatmap software, you can choose how many sessions are recorded, out of the traffic. For instance, inputting is ⅓, means one out of every three visitor’s session will be recorded. This helps to plan your usage. Each recorded session is a credit. You would have to adjust the percentage of recorded traffic, from your total traffic, depending on the plan you purchase. Geographic Heatmap This heat map shows the countries where most of your visitors come from. The data can be obtained from most analytics software such as Google Analytics, heatmap Google maps, a Kissmetrics. FunnelsA funnel is a series of steps a visitor takes in order to complete an action in your website. To lead your visitors here are steps involved.
Try Mouseflow Yourself FormsAnother interesting aspect of Mouseflow that is useful in a B2B generation and content marketing in WordPress is formed tracking. Here the cost per lead is significantly higher, compared to B2C website/product. Field Segmentation in tracked formsMouseflow helps you figure out the data-intensive fields in your form, and measure the time taken to fill a typical form. If the number of fields in your form is high or irrelevant, you might notice your visitors dropping off at those particular fields, within the form. Mouseflow allows identifying these fields and optimizing around them, to ultimately increase the completion rate of your form. Tracking a form in WordPress using Mouseflow
Checkout quick video review on Mouseflow Source: mouseflowcom Final remarksWebsite analytics is a booming field in today’s attention-deficit economy. Millions of dollars are poured into funding new research and solutions for analytics and attribution. Mouseflow is a perfect start for any marketer to get acquainted with the basics of heat map analytics.
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AuthorHello! I'm Naman Modi, An Award-Winning Freelancer & Web Entrepreneur helping new customers launch their first successful online business. I love minimalism and I create stunning websites. Feel free to contact me for any projects you might have in mind. ArchivesCategories |